In 2011, the PropTech sector raised around $250 million.
In 2021, investments in private real estate tech topped $13.1 billion.
In 2022, the sector outperformed the global venture capital market.
Competition is fierce.
But not with me on your team.
Hi, I'm Tom Gil ...
A special forces sniper turned world's best real estate copywriter
(according to my mom & Google's oragnic rankings)
I help real estate agents, brokerages, SaaS brands, and PropTech startups.
1. I increase ranking, branding, and sales through world-class content earlier in the funnel (B2B thought leadership, blog content, white papers, social media).
2. I decrease bounce rates, friction, and objections through world-class customer experience at the bottom of the funnel (email/website/SMS).
Content that cuts through the noise and gets you noticed.
It has voice. It's shared. Trusted.
You know... you'll hear this:
"Hey let's be like X, their copy and content is soooo good--who writes their content?!"
You want that for your team, product, and services.
That's organic. That's brand.
YOU WANT VALUE
I'm expensive. But price is what you pay...
Value is what you get.
What is value, anwyay?
1. Outcome (increased awareness and sales)
Asking me about metrics from previous projects is like comparing apples to kiwis. One email list can have 1 million subs while the other has 15k. One website gets traffic of 50k people per day, the other 800. Increasing CTR by 1% for the big ones is huge... but a tiny percentage increase for the smaller website/lists looks, numbers-wise, better, and is actually harder to pull off. Don't fall into that trap.
I GUARANTEE money back for projects I manage (including content calendar) if targets weren't met, and for projects I don't manage, I don't guarantee anything...because there are too many variables outside of my control. If that's a deal breaker for you, maybe we're not a good fit.
2. Low Risk (high chances of success)
You want someone who has "been there, done that".
I've been published/written on/for 14 of the biggest publications in industry/world within 18 months.
From cold email to 9-figure clients, to changing their entire landing page making over $100 million in 2020.
Writing for humans while satisfying the SEO gods: I'm the #1st result on Google for "real estate copywriter".
Written content for & consulted Matterport on customer experience copy before they went public for $3.5B in 2021.
As in-house outreach lead for E-Valley (Brookfield), I increased email open rates for the biggest e-logistics park in Europe by 82%.
From cold email to Grant Cardon, to writing test emails so impactful for his 1.2 million subs list--that within 2 weeks--I was offered a FT contract.
Writing (and ghostwriting) video scripts, PR, thought leadership, and blog content for the sexiest PropTech startups like LEX, Snappt, and Hometap.
3. Speed (get there fast)
It takes 13 hours to build a Toyota and 6 months to assemble a Rolls Royce.
Quality campaigns, especially SEO, take time. But, you want to see some results early, right? Something tangible...
Copy/email projects, I promise a decrease in bounce rate and increase in CTR within 90, after iteration and A/B testing.
Content projects/social media are tricky, due to algorithms. But I guarantee edits to satisfaction + rankings increase within 180 days.
Process & Onboarding? I give Usain Bolt a run for his money.
Quotes within 48 hours.
Contract/NDAs within 7 days.
Deadline for most projects is less than 21 days.
Email responses within 24 hours, and for select clients even mobile phone access.
4. Sacrifice (avoid time/energy loss)
Never missed a deadline in my life...CHECK ✅
Never missed an email in my life......CHECK ✅
Say what I mean, and do as I say.......CHECK ✅
Funny memes, ALWAYS....................CHECK✅