British Airways - Negative PR (Scandal)
Project Manager, Writer, Editor, Copywriter, Marketing Consultant
This is an odd one. I usually decline anything that relates to negative PR: badmouthing or mud-throwing. But when an old client came to me with this story, I couldn't believe what I'm hearing and decided to make an exception. British Airways fined a family of 5, with two young children, declaring them a "no show", when their connecting flight led to a Level 5 storm. I led the project in terms of art-led copy, UI/UX positioning, writing, editing, fact-checking, and GTM strategy.
My client, Ivan, approached me with this email: