Matterport - Thought Leadership & Gamified Copy in the Customer Journey for a $4B Brand
Freelance Writer, Interviewer, Editor, Copy Consultant
Top funnel: brand awareness increases through dot connections between horizontal niches into a vertical, creative PR piece, and bottom funnel, direct-response consulting on gamified copy implementation throughout the customer journey.
I'm very proud of this piece. It's 100% original. Better yet: it predicts the future, not reporting about the past.
AR/VR, real estate, crypto, psychology, and gamification.