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Grant Cardone - Celebrity Brand With 1 Million Email Subs
My Role:
Email Copywriter
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Project goal:
I'm a HUGE fan of GC. He's not always the nicest, most modest person -- but he talks the truth. His tips about finance, discipline, and real estate mentored me from afar for almost 5 years.
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In 2019-2020, I sent him and his team a few emails. Wanted to work with him. Got declined. Stayed persistent.
Made it happen.
What you're about to see is remarkable behind-the-scenes footage. Enjoy!
You know how hard it is to get cold emails to work. I got a business mogul, Forbes top marketer, and one of the busiest people on the web to open, read, click, and reply!
My cold email to Grant Cardone:
Soon after, his right hand man, Jarrod, got back to me:
I asked for information (data) so my copy will be as impactful as possible. They agreed:
They sent some of their email camapgins; some that did well, and some the flopped:
Learned them well and listened to a 5 hours webinar on top of that. Data is evertyhing for a copywriter.
Here's what I came up with. This will show you how I think, communicate, and conquer:
These impressed GC and his team, and I was offered a full time role with them.
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