Sundae - Consulting a 9 Figures Brand

Sundae logo

My Role:

Funnel & Lead Flow Copy Consultant

Project goal:

Sundae's messaging was not optimal, and the funnel was a little misleading, causing lower CTR.

Here is a rare behind-the-scenes glimpse of how an expert copywriter thinks, and how even a Forbes featured startup who raised $60m VC money and made $100m yearly revenue can improve their website copy.

 

I approached Josh Stech, CEO of Sundae, a real estate startup that buys homes as-is, and gives the seller a $10k cash advance while ridding them of closing fees and headaches.

 

Here's the email correspondence from day one. You can see a lot in this email, like subject & cold emails that actually work, but let’s focus on the copywriting techniques.

Sundae's old UVP/Hero shot:

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My (brutally honest) cold email to Sundae's CEO:

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Joey Campbell, Sunda's Head of Content replied:

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My notes for the call with Joey (my view & strategy for fixing the funnel):

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Joey was Impressed, and offered me two projects:

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The result of my feedback and work with Joey: Sundae new hero shot/UVP:

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Additionally, I wrote a trending, targeted, customer-oriented, and SEO optimized Blog article for the Sundae Investor Blog, click the pic below to read it!

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Joey previously wrote copy for RazorFish and worked with clients like Mercedes-Benz, Intel, AT&T, and UPS.

Here's what he had to say:

"He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd..."
"Tom is persistent, thoughtful, confident, quick-witted, and extremely personable. He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd. 
 
The way he considered the prospect's psychological triggers throughout our funnel was a breath of fresh air. Above all, Tom makes every interaction I have with him meaningful and memorable."
- Joey Campbell, Award Winning Marketer, Head of Content, Sundae.
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A Real Estate Focused Copywriter on Your Side