About Me

​

I get it, trust is hard to build, especially online.

I will do my best to dispatch your doubts.

I was born and raised in Jerusalem, Israel. I've traveled to more than 30 countries around the world and lived in 3 different regions; the Middle East, Europe, and North America - in cities like Tel Aviv, Corpus Christi, Dallas, Las Vegas, and Paris. I'm versed in different cultures and how they think and I speak & write fluently in two languages (Hebrew and English).
 

I'm a former special forces senior Sergeant sniper, and sniper instructor.

At age 21, I commanded more than 200 soldiers. At 22, I was part of the close protection security circle for a high-profile governmental target: former Israeli State Comptroller Yossef Shapira. 

Due to these experiences, I possess exceptional decision-making and leadership abilities, capable of being a team player with unique social abilities.

As a sniper, I'm obsessed with precision. I never use two words when one will do. I translate that precision into words written for you, my client.

At 23, after moving to the US all on my own, with no job, friends, or family - the first few months were tough - but I finally landed a job doing sales in Las Vegas. One week in, I knew I was a natural. For the next 4 years, I got paid mainly in commission.

Due to this experience, I have developed the rare ability to be in the customer’s shoes at will, and possess the most important trait any copywriter can have - salesmanship. I have a solution to a problem before the client says it. Objection tackling.
 

In the background, while doing the sales gig, I invested in real estate. I meticulously researched the market and was sharp enough to notice market trends where I lived. I felt a spike was coming, and I was right. Renting & Flipping. Profits were bound to happen.
 
Due to this experience, I have mastered market research, financial literacy, financial discipline, auctioning, negotiations, acquisitions, and disposal.

At that point, I wanted to invest in myself. I attended law school, and after one semester--completing Criminal Law, I discovered traditional college wasn’t for me.

I was a bit lost, but I knew sales enablement fascinated me. I love branding.

So, I strategically formed partnerships with EWM Miami - publishing $8 million homes, with the English famous Rockefeller's Jewelers - publishing $1 million watches, and with athletes, artists, and entrepreneurs making 7 figures. 

In seven months, I turned an idea I had, from scratch, into a movement. I taught mental resilence, financial literacy, and sales. I was able to create a 300K followers movement, all organically.
 

While building my social media business, I took two Executive Education courses.

1) I'm a graduate of Intrapreneurship & Business Development through Strategic Innovation from TAU, which provides me with unique insights and perspectives into how new businesses can grow - and how stagnating businesses should innovate.  

2) I'm a graduate of PON from Harvard Law School, which helps me better sell, and communicate, both verbally and over text. 

When I decided to pursue copywriting, I was bought out. Today, I still produce content on Instagram. I write content on @thebusinesshacks for over 2 million followers.

To pursue copywriting, I first got my certification. 
 
Not all copywriters are certified. I am, (with distinction😎).

I possess a diploma from Blackfordand and a Level 4 certificate from the ABC Awards.

Naturally -- based on my interest and experience, I gravitated towards real estate becoming my niche.
 

Today, I wear two hats: content writer and copywriter, with my strengths being: 

• Email copy

• Website copy

• Social media copy

• And world-class content (SEO driven). (I'm the first result on Google for "real estate copywriter").

My copy and content are written with the client/reader as the hero; and with you, my client, as the guide, helping your audience reach THEIR goal - solving THEIR problem - moving them closer to desire/away from pain - while leaning into consumer psychology and behavioral economics.

I've written, consulted, and worked some big public brands, celebrities, and 9-figures startups in the space, like Matterport, Tarek El Moussa, Grant Cardone, and Sundae.

​

My cold email tactics were studied by Hunter i.o, and my influential copy techniques were featured on Wealth Magazine & Psychology Today. My advice was shared on CNN , Forbes, and SUCCESS® Magazine, and my investing methods and expertise have been featured in some of the biggest publications in the space:

-Real Trends
-Bigger Pockets

-Sundae Investor Blog
-REALTOR® Magazine
-Florida Realtor Magazine.

Lastly, I have my own columns on ADWEEK, and Inc. Magazine - where I cover branding and messaging, sharing my expertise and talking to my network, friends, and mentors from Nike, Ogilvy, and Gong.