Protect Israeli Security Solutions
My Role:
Lead Website Copywriter
Project goal:
Protect ISS is a pioneering company with many services, and worked with some of the biggest brands and institutes in the world, like BBC, the History Channel, Al Jazeera, West Point Academy, and the US SWAT & Vegas HRT teams.
One of their new online products was revolutionary. It applied to a very specific market share. Physical Instructors, like martial arts, yoga, boxing, and personal security.
Instead of going through a course/degree in the traditional sense, people could send videos of their performance and be judged by professionals in their respective fields. Pass or Fail.
It saves time, money, and is completely online, at the student's pace. Best of all; it was acknowledged and accredited by the department of education in the state of Maine.