Your Real Estate Copywriter
You Sell Homes, Office Space, And Services That Cashflow
I Write Copy That Ranks, Compels, And Sells
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"A 5 min debriefing was enough for him..."
"Tom has helped us through his writing abilities to target the right message to the right prospect. A 5 min debriefing was enough for him to get the major ideas and then re-translate them in the emails. He was able to quickly understand the content of the emails I wanted him to write for us. We were glad to have him around."
- David Taieb, Chief Executive Officer, BT IMMO GROUP & E-Valley
Brands who worked with me
You make money dealing with physical real estate. I help you make more money with online real estate.
You make money from buildings, land, and office space. I make you money from text and rankings in the online space.
This all sounds great, but what does it actually mean?
What is Copywriting anyway?
Copywriting, essentially, is writing in a conversational tone, agitating the reader, creating a bond -- making them take a specific action.
Copywriting is text written to one but published to millions.
Copywriters are needed and hired across a variety of industries.
Copywriting is the art and science of written persuasion.
Some call it closing in writing (sales).
The reader feels like you are conversing with him, explaining complex stuff to understand, filled with jargon, and make it simple & fun for him to understand.
Copywriters use specific words and psychological methods to trigger emotional reactions from the readers (prospects) and makes them take immediate action. (buying, calling, subscribing, clicking, etc.)
While most companies sell the features of their products, very few sell their benefits - and how they'll make you FEEL. The problem it solves, and the feeling that comes with that solution.
Us copywriters - take knowledge and lingo in a specific niche or sector - and make it easy to understand, compelling, and engaging for the target audience.
This is what I do for businesses in the real estate sector.
And this is how I can help you:
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Real Estate Copywriting Services
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Website Copy
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Sales Emails
(and Sequences)
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Social Media Copy (Ads)
Space and Item Descriptions for Digital 3D & 360 Tours
Blog Writing
(SEO Driven)
Script Copy for Video Showings
Residential Listings Copy
Commercial Listings Copy
Newsletter
(for your company or clients)
Direct Mail, Postcards,
Pamphlets,
Flyers & Brochures
And More...
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You'd like to stop your online/offline ads from being ignored and attract more potential buyers.
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Your website is confusing, has no clear message, and many people landing on it tend to leave fast without checking out your products or materials.
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You need to drive more traffic to your website with SEO optimized blog posts.
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You require assistance with newsletters or emails to your existing audience, subscribers, or employees -- to retain engagement, your voice, culture, and brand identity.
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You want social media exposure for networking, marketing, lead generation, and overall brand presence.
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Your website suffers from neglect, your staff profiles are non-existent--or in need of a serious refresh.
Effective real estate copy can propel your business to new heights.
The words you use in your marketing materials, on your web pages, and in your emails need to match your target audience's desire - while maintaining your brand's core values and unique voice.
Each word must be chosen intentionally.
The right words will reassure your prospects that you're the right person to help them solve their real estate problems.
Let’s be honest – you're probably saying:
"What do I need him for, I can do it myself".
First, writing well does not equal copywriting well. It's a different type of writing.
But, let's say you're great at writing compelling persuasive copy...
Just because you can do something, doesn’t always mean you should.
Some agents/CEOs are indeed capable of crafting the copy they require for residential listings, staff profiles, marketing materials, blog posts, newsletters, and more...
But - if you want to expand, scale, and generate money doing what you're good at, stick to it. Why stretch to areas that are not your forte?
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Do you hire a Tax Advisor to do your taxes?
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Do you hire a Lawyer for your closing contracts and documents?
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Do you hire a Contractor when rehabbing a property?
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Do you hire a Graphic Designer for your logo and/or website UX?
So why not hire a Copywriter for your sales enablement writing? Crafting copy that evokes emotion and urgency is an art form intertwined with science and psychology.
Marketing will also increase revenue; unlike all other professionals mentioned above
Many agents are simply so busy selling and securing new leads that this part of their job gets neglected. Investing in a professional real estate copywriter frees you up to do what you do best (selling), while I concentrate on what I do best – offering enticing copy that compels and converts.
Want to stand out from your competitors and stop your listings from languishing online?
Why Do You Need a Real Estate Copywriter?
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In My Arsenal
Trained Negotiator
Strategic Innovator
Certified Copywriter
Google Analytics
Accredited Data Wizard
"He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd..."
"Tom is persistent, thoughtful, confident, quick-witted, and extremely personable. He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd. The way he considered the prospect's psychological triggers throughout our funnel was a breath of fresh air. Above all, Tom makes every interaction I have with him meaningful and memorable."
- Joey Campbell, Award Winning Marketer, Head of Content at Sundae
Why Hire Me?
You need real estate copy that will convert, from someone who knows what he's doing and what he's talking about.
Here's the reality of things...
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In general, most copywriters aren't certified.
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There aren't many copywriters specializing in real estate.
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Even fewer real estate copywriters who actually invest in real estate themselves.
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And even fewer copywriters who can grasp the concept of real estate and what it means to write captivating real estate sales copy.
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Lastly, there aren't many copywriters who can dependably deliver effective, high-converting copy based on proven scientific methods who worked with big brands.
I pass all 5 of these "tests".
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I'm a certified copywriter
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I specialize in real estate
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I understand the industry, market trends & lingo
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I'm an investor myself -- making my first investment at 26 years old
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And have worked with 9-fig startups, publicly listed brands, and known celebrities.