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My Rates

According to AWAI (The American Writers & Artists Institute):

 

A Website/Sales/Landing page done by a copywriter will cost you around $5000 (USD) on average.

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  • A landing page is more complex and expensive.

  • They also have a 2021 pricing guide you can download.

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This 2022 study from GetResponse is also a great source for price comparison.

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Please note that the prices below may change depending on the scope, deadline, and complexity of each project.

Website Copy

  • Website copywriting: $500-$1,000 per page, $500-$10,000 per website. Landing pages are more expensive.

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  • Depends on how much research & added value I'll be including, such as customer interviews, data mining, wireframes, design collaboration, or project management.

 

Article/Blog

  • Usually ~ $1 to $1.50 per word. This rate includes my byline (credit for the work), author bio, my picture, and a link to my website. ​

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  • Topic complexity, SEO (keywords research), and competition research are big factors in the cost.

    • Ghostwritten projects have an added fee of 30%.

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  • SME interviews will increase price (interviewing, transcibing, editing, rewriting -- all billable hours).

    • Price is calcualted based on source's availability, timeline, deadline, and depth/complexity. 

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  • Clients providing volume (stability) will get upgraded to retainers (discounts).

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Email Copy

  • $100-$250 per email

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  • $500-$5,000 per sequence

 

UVP/Slogan

  • $500-$2,000

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  • First round: 8 choices.

  • Second Round: (after your input) 5 choices.

  • Third Round: Fine-tuning the final name from those 5.

 

Social Media Content

  • $75 per caption/post.

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  • I only accept this type of work in packages.

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  • Package of 10 or Package of 20.

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  • Long-term retainers are available at lower prices.

 

Property Listings

  • $350-$3,500

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  • Very much depends on the value of the property and the amount of info I get.

 

Ad Copy

  • $250-$750

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  • The size of an ad doesn’t affect the price (a quarter-page requires the same work as a full-page).
     

  • I charge more if I’ll be developing a series of ads (i.e. campaign).

 

Video Scripts

*Explainer Video Scripts (1 - 5 minutes) $500-$1000

*Social Media Video Scripts (~60 seconds) $300-$450

*Branding/Marketing Video Scripts (~90 seconds) $500-$750

* If research is needed price will go up.

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  • 60-minute strategy call

*Concept development: choice of 2 compelling concepts

*Powerful, absorbing script

*On-screen text guidance for maximum clarity & effect

*Voice-over guidance for flawless production

 

White Papers

  • $750-$6000

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  • The white paper is an important sales tool for multi-million dollar B2B businesses because it makes a case for the necessity of their product. Price varies significantly depending on topic, industry, and subject complexity.

 

Brochure Copy

  • $500-$1500 (includes strategy, design collab, and copy).

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  • Trifold brochures require skill because we're limited in space
    and we need to choose the messaging very carefully.

 

Product Descriptions

  • $75-$200 (Depends on how much research + SEO optimization is involved).

 

Strategy Consults

  • 60-minute video session to discuss marketing challenges and offer guidance/road-mapping. Usually with guided questions filled out in advance or in collaboration live.

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  • $300 for 60m. Includes audio transcript of the call.

 

Business or Product Naming

  • $500-$5,000

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  • First round: 8 choices.

  • Second Round: (after your input) 5 choices.

  • Third Round: Fine-tuning the final name from those 5.

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Press Releases / Fundraising Letters

  • $500-$1250 for 300-400 words & 30-60 minutes call.

 

Copy Analysis (email, website)

  • $500 for a video review (4 web pages). I will point out problems and give general direction as to what and how to improve.

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  • $750 for a video review (4 web pages). Includes a full detailed analysis submitted as a document as to how to solve existing issues and why.

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