My Rates
According to AWAI (The American Writers & Artists Institute):
A Website/Sales/Landing page done by a copywriter will cost you around $5000 (USD) on average.
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A landing page is more complex and expensive.
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They also have a 2021 pricing guide you can download.
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This 2022 study from GetResponse is also a great source for price comparison.
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Please note that the prices below may change depending on the scope, deadline, and complexity of each project.
Website Copy
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Website copywriting: $500-$1,000 per page, $500-$10,000 per website. Landing pages are more expensive.
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Depends on how much research & added value I'll be including, such as customer interviews, data mining, wireframes, design collaboration, or project management.
Article/Blog
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Usually ~ $1 to $1.50 per word. This rate includes my byline (credit for the work), author bio, my picture, and a link to my website. ​
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Topic complexity, SEO (keywords research), and competition research are big factors in the cost.
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Ghostwritten projects have an added fee of 30%.
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SME interviews will increase price (interviewing, transcibing, editing, rewriting -- all billable hours).
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Price is calcualted based on source's availability, timeline, deadline, and depth/complexity.
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Clients providing volume (stability) will get upgraded to retainers (discounts).
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Email Copy
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$100-$250 per email
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$500-$5,000 per sequence
UVP/Slogan
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$500-$2,000
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First round: 8 choices.
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Second Round: (after your input) 5 choices.
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Third Round: Fine-tuning the final name from those 5.
Social Media Content
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$75 per caption/post.
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I only accept this type of work in packages.
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Package of 10 or Package of 20.
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Long-term retainers are available at lower prices.
Property Listings
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$350-$3,500
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Very much depends on the value of the property and the amount of info I get.
Ad Copy
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$250-$750
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The size of an ad doesn’t affect the price (a quarter-page requires the same work as a full-page).
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I charge more if I’ll be developing a series of ads (i.e. campaign).
Video Scripts
*Explainer Video Scripts (1 - 5 minutes) $500-$1000
*Social Media Video Scripts (~60 seconds) $300-$450
*Branding/Marketing Video Scripts (~90 seconds) $500-$750
* If research is needed price will go up.
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60-minute strategy call
*Concept development: choice of 2 compelling concepts
*Powerful, absorbing script
*On-screen text guidance for maximum clarity & effect
*Voice-over guidance for flawless production
White Papers
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$750-$6000
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The white paper is an important sales tool for multi-million dollar B2B businesses because it makes a case for the necessity of their product. Price varies significantly depending on the topic, industry, and subject complexity.
Brochure Copy
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$500-$2500 (includes strategy, design collab, and copy).
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Trifold brochures require skill because we're limited in space
and we need to choose the messaging very carefully.
Product Descriptions
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$75-$200 (Depends on how much research + SEO optimization is involved).
Strategy Consults
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60-minute video session to discuss marketing challenges and offer guidance/road mapping. Usually with guided questions filled out in advance or in collaboration live.
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$300 for 60m. Includes audio transcript of the call.
Business or Product Naming
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$500-$5,000
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First round: 8 choices.
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Second Round: (after your input) 5 choices.
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Third Round: Fine-tuning the final name from those 5.
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Press Releases / Fundraising Letters
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$500-$1250 for 300-400 words & 30-60 minutes call.
Copy Analysis (email, website)
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$500 for a video review (4 web pages). I will point out problems and give general direction as to what and how to improve.
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$750 for a video review (4 web pages). Includes a full detailed analysis submitted as a document as to how to solve existing issues and why.