Turn Your Vision Into Precise Words

 

Real Estate Copywriter That Will

 
 

A Clear, Powerful, Persuasive Message

by tapping into the science and psychology of human behavior

 
 
 
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I'm a real estate copywriter. I help entrepreneurs & business owners in the real estate space sharpen their message, improve their voice, and increase their earnings - by precisely wording their vision, products, or services.
Your marketing focuses on your business - my copy focuses on your clients.

 
Good copy(writing) is what connects entrepreneurs with their audience, businesses with their clients, and brands with their fans. It is how you articulate and communicate your message.

Let’s elaborate for a few minutes...
Over half a million years ago, humans have experienced a gene mutation, unique to us from all other mammals, called FoxP2. It is basically what made us, as humans, have advanced learning capabilities. It is what made us able to create sounds & voices with our mouths and tongues. 
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So basically, it allowed us to communicate in times when we lived in caves, before language even existed.
 
Brands who worked with me
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Later on, some six thousand years ago, we developed the ability to speak a language (Tamil language). Communication via sound, with actual words. It became easier to say things with more intention and precision.
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And then, around 4500 years ago, we have the first record of a written language. (Sumerian and then Egyptian). Since then, we humans have been perfecting our ability to talk to one another, creating more languages, making vocabularies vaster. Fast forward, industrial age, advertising, market place, globalization, internet, websites, smartphones, etc.
When advertising was born persuasive writing became a need.
In My Arsenal
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Trained Negotiator

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Certified Copywriter

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Accredited Data Wizard

Convert more visitors into buyers
 
If you're asking what all this has to do with you and your business... 
Well, the fact that we can all express our thoughts and needs with words, doesn’t necessarily mean that we all do it properly.
In fact, this is why I started this business and why I help people.
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I wanted to help solve a very common problem that many freelancers and businesses encounter on a daily basis.

  • I kept seeing leaders, who can't communicate their vision.

  • I have seen hundreds of websites that don’t have a clear message.

  • I saw amazing products fail, due to a bad description of their benefits.

  • I have came across numerous companies that couldn’t explain themselves over email.

  • I have encountered countless frustrated Entrepreneurs & Freelancers who couldn't define their value.

Those radio commercials that get stuck in your head for days?

  • The email subject that made you curious?

  • The website that made you buy something?

  • The press release you understood effortlessly?

  • That billboard that made you feel a certain way?

  • The TV ad that made you want a certain product? 

  • Do you remember the news headline that made you click?

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All those things involve copy(writing). If it is easy to understand, fun to read, makes you interested, and creates a desire to buy it - most likely a professional wrote it. If it’s boring, full of jargon, and difficult to read, then most likely someone tried to save money by asking their family/neighbor/friend/colleague to write it.
Nowadays, when the average (I hate this word) attention span is in decline due to social media, and people being overwhelmed with spam email, it is crucial to be at the top of your game to convert leads, make sales, and succeed online.
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This is where I come in, and this is why you are here. It is my mission and goal to make your vision and message easy to understand, and your products or services more desired.
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You're already paying to keep your website up.
It's time to make more out of it.
"He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd..."
"Tom is persistent, thoughtful, confident, quick-witted, and extremely personable. He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd. 
 
The way he considered the prospect's psychological triggers throughout our funnel was a breath of fresh air. Above all, Tom makes every interaction I have with him meaningful and memorable."
- Joey Campbell, Award Winning Marketer, Head of Content, Sundae.
 
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The Process
How Does Working With Me Looks Like
 
I am an easy-going, down to earth guy who likes to keep things simple.
Here is a breakdown of the process:
1. Assessment & Fit
We begin by me quickly reviewing your website and/or provided materials. This is done to determine if we are a good fit for one another, so we both save precious time, money, and energy. I want to see if you could benefit from my services.
 
If we are a good fit, you will receive a minimum project fee quote and the timeline for completion.
The lowest end of my services starts at 500 USD and can reach all the way up to  10,000 USD. Most projects take between 14-21 days.   
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If we moved forward and decided to work together, I will ask you HARD questions via email about your competition, your core values, your business, your audience, and your goals. The answers you provide should be SOLID, as they will act as an anchor and will set the tone for the rest of the project.
 
Then, I will put the time into researching your competition, analyzing your website and assessing your answers. At this stage, it is better we book a call for me to verify the validity of the information, and to pick your brain a little more.
 
Additionally, this will be the time for you to discuss with me how my new copy will help you better reach your audience.
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"Demonstrated a strong understanding of our subject matter..."
 
“Tom submitted publish-ready content ahead of schedule, communicated promptly, and demonstrated a strong understanding of our subject matter and audience. We'd be happy to work with him again.”
-Tracey Velt, Managing Editor, Real Trends.
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2. UVP - The Core & Soul
This is the first step I take with each and every new client. The Unique Value Proposition (UVP) is the “embodiment” of your entire business. What is your business offering, who are you offering it to, and what makes it special / why is it better than your competition. This statement will manifest through my writing throughout the entire project.
I truly believe that the UVP is a statement of the sort that is very personal to the founder or CEO of a business. I can do it for you, without your help, but it will be less efficient. Crafting the UVP together with you lets me capture the essence of your value as a business. A perfect statement. This is why this stage precedes all others.
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3. First Draft Stage
Once a perfect UVP was crafted (hopefully accomplished together), I will refer back to it and let it manifest into all the other copy I create for you on this project.  This is where the magic happens. I will submit the first draft for the project within the time limit agreed by both parties. Delivery dates are defined on a project-by-project basis, but my standard turnaround time is 2-3 weeks.
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"A 5 min debriefing was enough for him..."
"Tom has helped us through his writing abilities to target the right message to the right prospect. A 5 min debriefing was enough for him to get the major ideas and then re-translate them in the emails. He was able to quickly understand the content of the emails I wanted him to write for us. We were glad to have him around."
- David Taieb, Chief Executive Officer, BT IMMO GROUP.
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4. Revisions & Satisfaction
My aim is for you to be utterly satisfied. I offer revisions for a period of 21 days/3 rounds of revision (1 heavy, 2 light) after submitting the first draft, under the conditions you haven’t suddenly had a change of heart, and decided to completely deviate from the agreed-upon tone of the entire project.
When you choose to collaborate with me, my goal is to get you results. Getting paid matters, but I want you to enjoy the final product. Therefore, it is highly probable that you will hear resistance if I feel your approach or requests won’t result in the highest converting website copy possible.
However, I am never confused as to who plays what role. YOU are the client and YOU have the final say. I want to hit that sweet spot of creating copy that yields high conversions AND gets you really excited about your website.
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