I'm a real estate copywriter. I help entrepreneurs & business owners in the real estate space sharpen their message, improve their voice, and increase their earnings - by precisely wording their vision, products, or services.
Your marketing focuses on your business - my copy focuses on your clients.
Good copy(writing) is what connects entrepreneurs with their audience, businesses with their clients, and brands with their fans. It is how you articulate and communicate your message.
Let’s elaborate for a few minutes...
Over half a million years ago, humans have experienced a gene mutation, unique to us from all other mammals, called FoxP2. It is basically what made us, as humans, have advanced learning capabilities. It is what made us able to create sounds & voices with our mouths and tongues.
So basically, it allowed us to communicate in times when we lived in caves, before language even existed.
Brands who worked with me
Later on, some six thousand years ago, we developed the ability to speak a language (Tamil language). Communication via sound, with actual words. It became easier to say things with more intention and precision.
And then, around 4500 years ago, we have the first record of a written language. (Sumerian and then Egyptian). Since then, we humans have been perfecting our ability to talk to one another, creating more languages, making vocabularies vaster. Fast forward, industrial age, advertising, market place, globalization, internet, websites, smartphones, etc.
When advertising was born persuasive writing became a need.
If you're asking what all this has to do with you and your business...
Well, the fact that we can all express our thoughts and needs with words, doesn’t necessarily mean that we all do it properly.
In fact, this is why I started this business and why I help people.
I wanted to help solve a very common problem that many freelancers and businesses encounter on a daily basis.
I kept seeing leaders, who can't communicate their vision.
I have seen hundreds of websites that don’t have a clear message.
I saw amazing products fail, due to a bad description of their benefits.
I have came across numerous companies that couldn’t explain themselves over email.
I have encountered countless frustrated Entrepreneurs & Freelancers who couldn't define their value.
Those radio commercials that get stuck in your head for days?
The email subject that made you curious?
The website that made you buy something?
The press release you understood effortlessly?
That billboard that made you feel a certain way?
The TV ad that made you want a certain product?
Do you remember the news headline that made you click?