I'm a real estate copywriter. I help entrepreneurs & business owners in the real estate space sharpen their message, improve their voice, and increase their earnings - by precisely wording their vision, products, or services.
Your marketing focuses on your business - my copy focuses on your clients.
"He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd..."
"Tom is persistent, thoughtful, confident, quick-witted, and extremely personable. He has all the right qualities you want in a creator who specializes in making your copy stand out from the crowd. The way he considered the prospect's psychological triggers throughout our funnel was a breath of fresh air. Above all, Tom makes every interaction I have with him meaningful and memorable."
- Joey Campbell, prev Head of Content, Sundae, Director of Content, Nike
Good copy(writing) is what connects entrepreneurs with their audience, businesses with their clients, and brands with their fans. It's how you articulate and communicate your message.
Let’s elaborate for a few minutes...
Over half a million years ago, we humans experienced a gene mutation, unique to us from all other mammals, called FoxP2. It's basically what made us have advanced learning capabilities. It's what made us able to create sounds and voices with our mouths and tongues.
Basically, it allowed us to communicate in times when we lived in caves, before language even existed.
Still with me? Let's continue
Later on, some six thousand years ago, we developed the ability to speak a language (Tamil language). To communicate via sound using actual words. With better intention and precision, it became easier to say things.
And then, around 4500 years ago, we have the first record of a written language. (Sumerian and then Egyptian). Since then, we humans, have been perfecting our ability to talk to one another, creating more languages, making vocabularies vaster.
Fast forward; industrial age; advertising; market place; internet, websites; globalization; smartphones; crypto, etc.
When advertising was born persuasive writing became a need.
You're probably asking what all this has to do with you and your business...
Well, the fact that we can all express our thoughts and needs with words, doesn’t necessarily mean that we all do it properly. Esepcially when selling our products/services. It's why I started this business and why I help people.
I wanted to help solve a common problem many freelancers and businesses encounter on a daily basis. I've seen:
Tons of websites without a clear value propositon.
Amazing products fail because they focus on features, not benefits.
Many leaders who can't communicate their vision in leadership forums.
Numerous companies with poor messaging--unable to sell through emails.
Countless startups, entrepreneurs, and freelancers with lackluster branding and voice.
You know those radio commercials that get stuck in your head? Or:
The email subject that made you curious?
The website that made you buy something?
The press release you understood effortlessly?
That billboard that made you feel a certain way?
The TV ad that made you want a certain product?