Sundae - Consulting a 9 Figures Brand
Funnel & Lead Flow Copy Consultant
Sundae's messaging was not optimal, and the funnel was a little misleading, causing lower CTR.
I wanted to reach out and help.
Here is a rare behind-the-scenes glimpse of how an expert copywriter thinks, and how even a Forbes featured startup who raised $60m VC money and made $100m yearly revenue can improve their website copy.
I approached Josh Stech, CEO of Sundae, a real estate startup that buys homes as-is, and gives the seller a $10k cash advance while ridding them of closing fees and headaches.
Here's the email correspondence from day one, including notes I made for my call and the response I got from Joey Campbell, their head of content, who previously did marketing for Mercedes-Benz, Intel, AT&T, and UPS.
You can see a lot in this email, like subject & cold emails that actually work, but let’s focus on the copywriting techniques.